Moe’s Southwestern Grill opening in Morristown

June 21, 2016 – Morristown will soon hear a new phrase with their food choices in “Welcome to Moe’s.”

Representatives for the popular chain, Moe’s Southwest Grill announced Monday the restaurant will be the next tenant within the Masengill Springs Shopping Center.

Moe’s Southwest Grill is branded as a “fun and engaging fast-casual restaurant serving a wide variety of fresh, made-to-order Southwest fare in a welcoming environment that rocks.”

Miles Vance, the marketing director for the franchise bringing Moe’s to Morristown, said they have been looking to expand in the area for some time.  “We thought Morristown would be the perfect area for us to come.  We think it will do well and be well received by the community,” Vance said.

Vance’s franchisees operate 23 Subway restaurants in Northeast Tennessee and Southwest Virginia;  the closest location being in Baileyton.  The franchise also operates Moe’s locations in Bristol and Turkey Creek in Knoxville.  Along with the Morristown location, they are building a Moe’s in Lenoir City.

The Masengill Springs location will render the design of the latest Moe’s concept and include outdoor patio seating, as well as the franchise’s first state-of-the-art drive-thru with kiosk system.  Vance said he is hoping for a November opening and plans to hire staff for training by mid-October.

With more than 20 fresh ingredients like all-natural chicken, grass-fed steak and organic tofu to create one-of-a-kind meals, Moe’s has everyone covered, from meat lovers to tree huggers to vegetarians and flexitarians.  While Moe’s is best known for its burritos, the menu also features kids’ vegetarian and low-calorie options – all served with free chips and salsa.

“We pride ourselves on customer service.  The first thing you’ll hear when you walk in is an enthusiastic ‘Welcome to Moe’s.’  It embodies the entire culture.  Our food plays to everybody’s taste and our menu items are all about fun with pop-culture inspired names like Earmuffs, Wrong Doug, Close Talker and Joey Bag of Donuts,” he said.  He went on to say that Moe’s and his franchisee are both big believers in giving back to the community and look forward to getting to know Morristown.

Moe’s currently serves Southwest fare at more than 600 location in the United States and abroad.  Moe’s Southwest Grill was founded in December 2000 in Atlanta.  In August 2007, Moe’s joined FOCUS Brands Inc.  Atlanta-based FOCUS Brands Inc. is the franchisor and operator of more than 4,300 Carvel Ice Cream, Cinnabon Bakery, Schlotzsky’s Deli, Moe’s Southwest Grill, Auntie Anne’s Pretzels and McAlister’s Deli locations, as well as the franchisor of Seattle’s Best Coffee on certain military bases and in certain international airports.

Source – Citizen Tribune

Morristown Area Chamber of Commerce * 825 W. First North Street * P.O. Box 9 * Morristown, TN 37815 * 423-586-6382 * 423-586-6576 fax